The Gamification Market is projected to reach $96.3 billion by 2030, at a CAGR of 27.4% during the forecast period 2023–2030. The growth of the gamification market is driven by the benefits of gamification in training professionals and enhancing user experience and the growing use of gamification in sales & marketing to improve customer engagement and retention. However, low awareness regarding the advantages of gamification among schools and SMEs (small & medium-sized enterprises) restrains the growth of the gamification market.
The increasing potential of gamification as a strategic management tool is expected to generate growth opportunities for the players operating in this market. However, user disengagement and confusion due to gamification platforms’ poor designs and monotonous elements pose major challenges to the market’s growth. Growth in digital learning, the rising adoption of AR/VR technologies, and the integration of artificial intelligence (AI) into gamification solutions are technology trends in the market.
Here are the top 10 companies operating in the Gamification Market
Founded in 1994 and headquartered in New York, U.S., Verint Systems Inc. is a leader in actionable intelligence solutions for customer engagement, optimization, security intelligence, fraud, risk, and compliance. The company offers gamification solutions for enterprises that apply game mechanics to help engage staff, communicate goals, measure and acknowledge achievements, inspire collaboration, and motivate teams. A few of the industries to which Verint provides its solutions are banking, insurance, public sector, retail, and telecommunications. Verint Systems’ gamification solution allows managers and employees to track their progress on performance benchmarks or key performance indicators (KPIs). The solution supports collecting objective data from multiple sources, such as performance scorecards, customer service enterprise systems, CRM systems, and learning management systems. It also helps transform performance management exercises into an engaging experience for individuals and teams.
Aon plc (U.K.)
Founded in 1919 and headquartered in London, U.K., Aon plc is a multinational financial services firm that sells a range of risk-mitigation products, including commercial risk, investment, wealth, health, and reinsurance solutions. The company operates in the market through four business segments, namely, Commercial Risk Solutions, Health Solutions, Reinsurance Solutions, and Wealth Solutions. The company’s gamified assessment strengthens candidate engagement and differentiates the assessment process from the hiring competition. It offers features customizable to the brand and seamless integration into any workflow system.
Aon’s gamified assessment builds a story around a standard online assessment or designs new and robust assessments that include gaming elements for organizations. It includes gaming elements, such as progressing through levels, earning points, or getting badges to create a more engaging and contemporary-looking online test. Furthermore, Aon provides graphical instructions and interfaces into the gamified assessment that are easy and intuitive to interact with the assessment.
Founded in 1975 and headquartered in Washington, U.S., Microsoft Corporation is a multinational technology company. The company operates in the market through three business segments, namely, Productivity & Business Processes, Intelligent Cloud, and More Personal Computing. Microsoft Corporation offers a Dynamic 365 gamification platform to keep employees engaged and motivated to deliver their best performance. The company’s gamification platform comprises five elements, challenges, badges, levels, points, and scores for empowering the employees.
Microsoft also offers training, courses, and certification through its gamification platform to reward the employees and customers of the organization. The platform helps employees track their progress on the Leaderboard and leverages the data to track and report progress associated with employee participation.
Mambo Solutions Ltd. (U.K.)
Founded in 2014 and headquartered in London, U.K., Mambo Solutions Ltd. provides actionable gamification tools for companies to motivate people effectively. The company offers gamification software to engage users, measure activities, set goals, and increase business performance with real-time feedback with notifications to users who perform valuable behaviors. The company’s gamification platform drives key performance indicators by clearly communicating important behaviors to employees and customers. The Mambo.io gamification software defines a variety of rewards that align with business objectives.
The company offers leaderboards within its gamification platform that rank users based on behaviors, points, or a combination of both. This gamification platform also helps increase engagement and awareness using activity streams to create personalized streams for specific groups of users. The company offers a coupon system that allows users to bridge the gap between digital motivation and real-world benefits. These coupons can be exchanged for discounts, free shipping, tangible goods, or custom benefits. Furthermore, Mambo Solutions offers off-the-shelf widgets to display headers, profiles, how-to earn points, leaderboards, activity streams, and notifications for users.
Founded in 2017 and headquartered in California, U.S., Raydiant, Inc. offers a gamification platform that enables businesses to create, manage, and scale personalized shopping experiences. This gamification platform increases motivation and performance and features internal leaderboards that help display live standings, track progress, and inspire team members to rise. The company offers its Raydiant Eat gamification platform for restaurants and food trucks with dynamic digital menu boards and self-service kiosks. Also, the gamification platform provides promotional screens, entertainment apps, and powerful tools for increasing employee engagement.
Raydiant also offers its gamification platform to retailers and car dealers with virtual try-ons, sophisticated smart-shelf technology, and self-service checkouts. The company’s retail platform delivers personal and engaging shopping experiences for every customer. Furthermore, the company also offers its Raydiant Go gamification platform for hospitality, airports, casinos, gyms & health clubs, and spa & wellness centers for customer attraction and employee engagement. The company’s platform and solutions are designed to free up staff to focus on exceeding guests’ every expectation. Its Raydiant Create is a gamification platform used by banking, healthcare, real estate & property management for staff interaction with customers and employee engagement.
Meticulous Research in its latest publication on Gamification Market has predicted the growth of 27.4% during the forecast year 2023-2030.
SAP SE (Germany)
Founded in 1972 and headquartered in Weinheim, Germany, SAP SE develops enterprise software to manage business operations and customer relations. The company operates in the market through two business segments, Applications, Technology & Services and Qualtrics, and offers gamification for employees and customers for a positive and engaging experience.
SAP’s gamification platform enables the introduction of game concepts in large corporate systems. The platform offers an administration environment for the management and development of game mechanics and web API for easy integration of applications, a range of widgets, and real-time feedback. Furthermore, SAP’s cloud platform gamification offers functions such as points (measurement in an application, where points can be viewed as a reward for completed actions), levels (indication of competence in the gaming experience), badges (a form of reaching the user), and missions (goals of player activity). The notification system in this platform informs players about events, the points they have collected or success in the application, involving the players in the game experience and giving them positive reinforcement.
The system offers a division between different teams and makes the data analysis process more comfortable by defining the efficiency of the entire group of people. SAP Analytics provides the insight and relevant data the user needs to analyze the players’ activities.
Founded in 1990 and headquartered in Maharashtra, India., MPS Interactive Systems Limited offers story-based learning, courseware and curriculum design & development, special-needs education, assessment tools, electronic performance support systems (EPSS), mobile learning, game-based learning, consulting services and training outsourcing services. The company provides gamification using techniques that create higher learner engagement, immersive learning approaches, and sticky learning.
MPS Interactive’s gamified portal adapts concepts like learning paths with microlearning, personalization, and social learning. Furthermore, the company provides learning experiences packed with reinforcement and challenges that stimulate a refresh or review of primary learning resources. Also, practice zones for proficiency gain trigger change in thinking and influence behavioral change.
The company’s gamified portal consists of scores, badges, and leaderboard elements that help to track the employee’s learning path. Furthermore, partial gamification allows learners to enroll in gamified quizzes or assessments in a traditional E-learning course. MPS Interactive has a strong geographical presence across India, the U.S., Europe, the Middle East, and the rest of the world.
Ambition Solutions, Inc. (U.S.)
Founded in 2013 and headquartered in Tennessee, U.S., Ambition Solutions, Inc. provides an agile sales management platform that allows sales leaders to coach more, manage less, and elevate performance as a team. The company helps sales organizations build transparent, goal-oriented, inspired sales teams and call centers.
Ambition Solutions offers sales gamification for sales development teams, account executives (AEs), customer support management systems (CSMs), and other key roles to amplify daily, weekly, and monthly accomplishments. The company’s solutions help sales leaders run competitions for team members at scale and accelerate team productivity to drive performance against important KPIs and positive behavior changes.
With the company’s solution, leaders can choose tasks or competitions from sales gamification solutions depending on what best motivates their team. Ambition’s systems automatically track, update, and broadcast competition data in real time on the leaderboards to analyze team members’ results. The company’s sales gamification solution provides features such as recognition of every achievement with customized awards for the team members.
Founded in 1950 and headquartered in Minnesota, U.S., Schoeneckers, Inc. is a global leader in engagement solutions, driving measurable results for its clients worldwide. BI WORLDWIDE is the trade name of Schoeneckers, Inc. The company offers Bunchball Nitro, an enterprise-level gamification platform to engage the audience, employees, sales teams, channel partners and customers. This cloud-based platform is designed to help enterprise-level organizations tap into the power of gamification by taking game techniques and includes missions, points, badges, and leaderboard elements for work environments. The company offers this platform on iOS, Android, or other mobile operating systems to engage and motivate employees.
Bunchball Nitro helps companies face their most common engagement challenges with features such as integration, analytics, safe, grow, segment, usability, recognize, and customize gamification for employees. The company helps track performance across various functions and disciplines, from onboarding to ongoing employee programs. Bunchball Nitro offers solutions for gamifying any learning management system (LMS), customer relationship management (CRM), social collaboration tool, intranet, partner channel or performance management tool.
G-Cube Webwide Software Pvt Ltd (U.S.)
Founded in 2000 and headquartered in Massachusetts, U.S., G-Cube Webwide Software Pvt Ltd provides custom content development, rapid authoring, mobile learning, microlearning, game-based learning, and gamification. The company offers game-based learning services to gamify training content, boosting engagement and motivation. With G-Cube’s gamification service, users can implement their personal avatars and gamified animations to improve attention.
The company offers gamification services to organizations with competitive gamification, and scoreboards help to inspire a competitive spirit among team members. G-Cube’s gamification service helps to build cooperative games to boost teamwork and puzzle games to replicate real business problems and promote critical thinking. The company offers gamification services for employees to improve morale, reduce attrition, celebrate top performers, and incentivize performance targets.
Authoritative Research on the Gamification Market – Global Opportunity Analysis and Industry Forecast (2023-2030)
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