Live streaming technology lets you watch, create and share videos in real time, a bit like live TV. All you need to be able to live stream is an internet enabled device, like a smart phone or tablet, and a platform (such as a website or app) to live stream from.
Facebook Live, Instagram Live stories, Twitch TV (frequently utilised by the gaming community), House Party, and Tik Tok are some of the most popular live streaming apps currently available. Live streaming, unlike pre-recorded videos that can be trimmed and altered, is exactly that — live and unedited.
Some live feeds have the option of being private. Video conferencing, such as Skype or Zoom, for example, employs live streaming technology to allow you to communicate with people you’ve invited. They should be password protected to keep them private, and passwords should not be shared with anyone you don’t know. Some live streams are open to the public, and hundreds or even thousands of individuals may tune in. Viewers can upload remarks that show alongside the live feed for viewers to comment on and interact with in real time. They can also send each other emojis like hearts and gifts like cash that display on the screen.
The steady growth of the live streaming market is mainly attributed to by the surging popularity of e-sports and video games, the growing preference for live-streamed content, and increasing smartphones adoption and internet penetration. However, connectivity and production issues are expected to restrain the growth of this market. The increasing focus on network bandwidth optimization and the growing scope of live streaming technology are expected to create growth opportunities for the vendors operating in this market. Also, fake traffic on live streaming websites is a major challenge for the market’s growth. Additionally, the incorporation of advanced technologies is an ongoing trend in this market.
The live streaming market is expected to grow at a CAGR of 22.4% from 2021 to 2028 to reach USD 426,022.7 million by 2028 from an estimated USD 1,03,797.2 million in 2021.
Here are the Top 10 Companies in live streaming market.
Vimeo.com, Inc. (U.S.) is a leading provider of video software solutions that help organizations engage audiences and connect with employees worldwide. The company focuses on harnessing the power of live video streaming technology in countless ways to better create, communicate, upload, and share videos. Vimeo Livestream allows customers to broadcast live video content on the internet using a camera and a computer. The company is focused on new growth strategies to strengthen its product portfolio and enhance its geographic reach in the global live streaming market. For instance, in 2021, Vimeo partnered with Asana, Inc. (U.S.) to harness all the engagement benefits of live video communications, reduce distractions, and provide innovative video messaging. With its subsidiaries and a strong distribution network, the company has its presence across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.
IBM Corporation (U.S.) operates through five key segments: Cognitive Solutions, Technology Services & Cloud Platforms, Global Business Services, Systems, and Global Financing. The company has a diverse and vast portfolio of products and services based on technologies, such as artificial intelligence, IoT, cloud computing, and security. IBM Corporation offers a video streaming platform and hosting services with features including live polling & clickable video overlays, channel customization & password protection, automated closed captioning, on-demand captioning & AI-driven search, and phone & chat support. The company is focused on growth strategies to broaden its product portfolios and advance the capabilities of existing products. For instance, in 2020, IBM Corporation launched the IBM live-streaming video mobile app to offer enterprise businesses a solution enhanced with security and advanced features. The app also allows users to broadcast multiple live-streamed videos. With its subsidiaries and a strong distribution network, the company has its presence across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.
TikTok (U.S.) is a popular social media application and a leading platform focused on social networking services that host a variety of short-form user videos. TikTok is an international version of Douyin (known in the Chinese market) owned by the company ByteDance (China). The company provides a platform for users to create live-stream short videos that often feature music in the background with an edited filter. TikTok encourages users to share their passion and show creative expression through streaming videos. In December 2021, the company started focusing on testing new software to enable users to broadcast live footage from games and desktop applications. The company focus on broadening their product portfolios, advance their existing products’ capabilities, cater to the changing demands of users, and ensure a competitive edge in the Live streaming market. For instance, in 2021, TikTok added new monetization features to their platform by connecting them with brands to create sponsored and recommendation videos. With its strong distribution network, the company has a presence in 150 country-level markets. The company has offices in Beijing, Los Angeles, Moscow, Mumbai, Seoul, and Tokyo.
Wowza Media Systems, LLC
Wowza Media Systems, LLC (U.S.) provides low-latency streaming and video delivery solutions and a reliable streaming infrastructure that enables any-device delivery globally. The company offers real-time streaming for rapid decision-making with high broadcast-quality live streaming to any sized audience via any device. Wowza offers live video streaming platforms, including Live Video Monitoring & Surveillance, Live Broadcast & OTT Streaming, Wowza Streaming Cloud, and Interactive Live Streaming. The company focus to strengthen their product portfolios and enhance their geographic reach in the live streaming market. For instance, in 2021, Wowza partnered with Clearhaven Partners LP (U.S.) to accelerate Wowza’s cloud product innovation and deliver video streaming solutions at a global scale. With its subsidiaries and a strong distribution network, the company has operations in numerous countries and a presence across the Americas, Europe, the Middle East & Africa, Asia, and Australia.
Meta (U.S.), formerly known as Facebook, Inc., offers online social media and social networking services. The company leverages advanced technologies to help people connect, find communities, and grow businesses. The company provides live streaming solutions in its applications, such as Messenger, Instagram, and WhatsApp. The company focus on various technologies, including artificial intelligence, virtual reality, machine learning, social media, augmented reality, marketing science, and the metaverse. Facebook Live API allows users to stream with high-quality compatible cameras for live streaming. Instagram Live allows users to broadcast high-quality videos to followers in real-time. The company is focused on new growth strategies to strengthen its product portfolio to engage users during live streaming event. For instance, in 2021, Meta (U.S.) launched new features and discovery tools for Facebook Live creators that allow creators to engage with fans during their live broadcasts. With its subsidiaries and a strong distribution network, the company has its presence across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.
Meticulous Research in its latest publication on Global Live Streaming Market has predicted the growth of 22.4% during the forecast year 2021–2028
HUYA Inc. (China) provides live streaming platforms and interactive video broadcasting services for e-sports, music, entertainment genres, and outdoor activities. The company enables broadcasters and viewers to interact during live streaming and provides online advertising, software development, internet value-added, and cultural and creative services. The company also operates Nimo TV, a live streaming platform for gaming used in multiple countries, such as Brazil, Turkey, Indonesia, and Vietnam. This platform is used for streaming electronic games and official broadcasts of e-sports competitions. With its subsidiaries and strong distribution network, the company has its presence across the Americas, Europe, Asia-Pacific, and the Middle East & Africa.
Boxcast is a privately held company that offers an end-to-end live video streaming solution. The company offers an easy and flexible live streaming platform to help businesses of all sizes. The platform enables end-to-end video delivery via the BoxCast plan embeddable on any website, seamless cloud transcoding, archiving, video on demand, pay-per-view settings, and scalable delivery infrastructure. Boxcast also provides scalable video streaming solutions with easy-to-manage archives, privacy options, and data integration. With its subsidiaries and a strong distribution network, the company has its presence across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.
Flux Broadcast (U.S.) specializes in multi-camera production, corporate video production, live streaming, and content creation. The company offers live engagement tools, high quality multi-camera broadcast production, and live streaming services to audiences globally with huge views and reach. Flux Broadcast Live streaming services includes social media streaming, two-way streaming between sites, VR, 360-degree streaming, and corporate webcasting. It also offers broadcast-level stability, simultaneous multi-platform delivery, and high-quality encoding on the web in both live streaming and broadcasting. With its subsidiaries and strong distribution network, the company has its presence across the U.S and other countries.
TWITCH INTERACTIVE, INC. (AMAZON.COM, INC.)
Twitch Interactive, Inc. (U.S.) is a subsidiary of Amazon.com, Inc. (U.S.). Twitch Interactive offers a live streaming platform focused on video games, broadcasts of e-sports competitions, and creative content. It also features a wide variety of content geared towards live and recorded broadcasts covering music, talk shows, sports, travel, and food. The company allows users to purchase games through links on streams, with streamers receiving sales commissions. Twitch also allows streamers to sell products associated with their live streams using affiliate links. With its subsidiaries and a strong distribution network, the company has a wide reach across the Americas, Europe, Africa, the Middle East, and Asia-Pacific.
YOUTUBE (ALPHABET INC.)
YouTube (U.S.) is a leading online video sharing and social media platform owned by Alphabet Inc. (U.S.). Alphabet is one of the global pioneers in internet-based products and services. The company’s product portfolio ranges from search engines, cloud computing, online advertising technologies, and computer hardware & software. The company focus to expand their product offerings, global footprint, and augment their market share. For instance, in 2021, PUBG Corporation (South Korea) collaborated with Youtube to offer players a free trial of youtube premium and in-game rewards.
YouTube offers a variety of features, including playback, uploading, quality and codecs, 3D video viewing, and also allows users to upload, view, and share videos in real-time. The company offers tools that help manage live streams and interact with viewers in real-time via webcam, mobile, and encoder streaming. With its subsidiaries and strong distribution network, the company has its presence across North America, Europe, Asia- Pacific, and the Middle East & Africa.
Popular Mentions: DouYu International Holdings Limited (China), UpLynk (Apollo Global Management, Inc.) (U.S.), Twitch Interactive, Inc. (Amazon.com, Inc.) (U.S.), Stream Hatchet SLU (Spain), AfreecaTV Corp. (South Korea), Dacast (U.S.), StreamShark (Australia), Pluto Inc. (U.S.), and VosCast (U.S.) among others.
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