The English Language Learning Market is expected to reach $69.62 billion by 2029, at a CAGR of 9.5% during the forecast period of 2022–2029. The growth of this market is driven by the rising importance of English in business & professional areas, the increasing investments in start-ups & small companies teaching English, and the minimal cost of English language learning apps. The increasing spending on the education sector and transnational education (TNE) is expected to create market growth opportunities. Additionally, artificial intelligence (AI) & robot technology and e-learning are major trends in the global English language learning market.
Here are the top 10 companies operating in the English Language Learning Market
Cambridge University Press
Founded in 1534 and headquartered in Cambridge, U.K., Cambridge University Press, a part of the University of Cambridge, is a publishing organization that supports innovation in learning and teaching and offers learning & research solutions. The company’s peer-reviewed publishing lists comprise over 53,000 titles covering academic research, professional development, over 350 research journals, school-level education, English language teaching, and bible publishing. The company operates in the English language learning market by offering English courses and supplementary materials for learners, teachers, educational institutions, and employers of all age groups via online, offline, and blended learning platforms.
The company has a direct presence through the company’s publishers across Singapore, Taiwan, India, Qatar, and Israel; through sales in Latin American countries, including Brazil, Mexico, and Spain; the U.K. and Italy in Europe; and North America.
Rosetta Stone Inc.
Founded in 1992 and headquartered in Virginia, U.S., Rosetta Stone, a subsidiary of IXL Learning, Inc. (U.S.), provides technology-based learning products. It operates through three categories: Individuals, Enterprise, and Schools. The company offers 25 language learnings, including Spanish (Latin America), Spanish (Spain), French, Italian, German, English (American), English (British), Arabic, and Chinese (Mandarin). Additionally, Rosetta provides mobile apps with various speaking-focused lessons, features, and instantaneous pronunciation feedback.
Through its sales offices, R&D activities, operations, product distribution, and data centers, the company has a geographical presence across the U.S., Canada, France, Spain, China, Brazil, and the U.K. The international distribution network of the company is primarily managed through independent resellers across the U.K., Australia, and New Zealand.
Busuu Online S.L.
Founded in 2008 and headquartered in Community of Madrid, Spain, Busuu, a subsidiary of Chegg, Inc., provides online language learning courses for 12 different languages on the web and mobile to more than 100 million learners worldwide. It offers high-quality language courses from beginner to upper-intermediate levels. The company’s online platform allows users to learn and practice language skills directly with native speakers worldwide. Furthermore, Busuu provides premium membership features, such as advanced grammar lessons, offline learning, quizzes, travel course, and adaptive vocabulary trainer for language learning.
Busuu offers both mobile and web-based language learning. Additionally, the company’s offline mode enables learners to learn lessons without an internet connection. The company’s online language learning courses include English, Spanish, French, German, Italian, Portuguese, Chinese, Japanese, Polish, Turkish, Russian, and Arabic.
Duolingo Inc.
Founded in 2011 and headquartered in Pennsylvania, U.S., Duolingo Inc. is a provider of language education platforms through mobile applications and websites for schools, universities, government institutions, and individual learners. The company offers personalized game-like lessons, bite-sized lessons, flashcards, podcasts, and English tests for language proficiency assessment. The company’s incubator platform also allows bi-linguists to share knowledge about language to build new courses. The company operates in the English language learning market by offering applications such as Duolingo Plus and Duolingo ABC using online learning methodology and Duolingo, an e-learning platform for blended learning.
Apart from English, the company offers a wide range of language courses for Spanish, French, German, Italian, Japanese, Russian, Korean, Portuguese, Chinese, Turkish, Dutch, Swedish, Irish, Greek, Hebrew, Polish, Norwegian, Vietnamese, Danish, Romanian, High Valyrian, Esperanto, Swahili, Hungarian, Welsh, Ukrainian, Klingon, Czech, Hindi, Hawaiian, Indonesian, and Arabic. The company has its geographic presence in more than 20 countries.
Babbel GmbH
Founded in 2007 and headquartered in Berlin, Germany, Babbel is a German subscription-based language learning software and an e-learning platform available in various languages. It offers online platforms centered around learning a language through real-life conversations. The company has created 13,000 hours of content and more than 50,000 lessons across 14 languages, including Spanish, French, German, Italian, Portuguese, Russian, Danish, Dutch, Indonesian, Norwegian, Polish, Swedish, and Turkish. Furthermore, the company provides bite-sized lessons, relevant vocabulary, interactive platforms with native speakers, and speech recognition technology for correct pronunciation.
Babbel’s language learning ecosystem consists of a self-study program, Babbel Live virtual classes, multiple audio formats and the award-winning Babbel Podcasts, all of which are grounded in an expert-led learning methodology. Babbel for Business offers corporate clients a language learning platform with the same expert-led foundation. The company offers its Babbel language learning app for web, iOS, and Android and for making learning 14 different languages from eight display languages easy. With offices in New York and Berlin, the company has 750 employees (including contracted didactics experts) and representatives from more than 68 nationalities.
Meticulous Research in its latest publication on English Language Learning Market has predicted the growth of 9.5% during the forecast year 2022-2029.
ELSA Corp.
Founded in 2015 and headquartered in California, U.S., ELSA Corp. is engaged in providing foreign language solutions. The company operates in the e-learning market by offering ELSA (English Language Speech Assistant), which is an A.I. assistant for pronunciation training and accent reduction, and ELSA Speak, a personal virtual pronunciation coach. ELSA specializes in speech recognition, artificial intelligence, mobile application, and language coaching. The company offers English language learning solutions to individual learners and business organizations. It offers A.I. assistance for pronunciation training and accent reduction that helps users to speak English using advanced speech recognition technology. ELSA has a global presence through offices across Portugal, Vietnam, the U.S., and India and has approximately 3,656,000 users in 101 countries, enabling 1.5 billion global English learners to increase their language fluency.
New Oriental Education & Technology Group Inc.
Founded in 1993 and headquartered in Beijing, China, New Oriental Education & Technology Group Inc. is a provider of private educational services in China and offers educational programs, services, and products. The company’s primary products include English and other foreign language training, overseas and domestic test preparation courses, all-subjects after-school tutoring, primary and secondary school education, educational content and software, and online education.
The company operates in two reportable segments, namely K-12 AST, Test Preparation, and Other Courses, and Others, through which the company offers online education, content development and distribution, overseas study consulting services, preschool education, primary and secondary school education, and study tours. The company operates in the English language learning market through both segments and offers language training courses, mostly through the offline methodology. The company offers its iEnglish Program, MaxEn English, New Oriental’s English Language Training Courses for Adults, and POP Kids English Learning Centers.
The company has around 12 bookstores located in China across Beijing, Shanghai, Guangzhou, Wuhan, Yangzhou, Tianjin, Xi’an, Nanjing, Shenyang, Chongqing, Chengdu, Shenzhen, Xiangyang, Taiyuan, Haerbin, Changsha, Jinan, and Zhengzhou. The company has a network of 104 schools, 1,465 learning centers, 12 bookstores, and access to a nationwide network of online and offline bookstores through 160 third-party distributors and over 41,400 teachers in 91 cities.
Houghton Mifflin Harcourt
Founded in 1832 and headquartered in Massachusetts, U.S., Houghton Mifflin Harcourt is a publisher of textbooks, instructional technology materials, assessments, reference works, and fiction and non-fiction for both young readers and adults.
The company offers K–12 core curriculums, supplemental and intervention solutions, and professional learning services and operates through two reportable segments, namely, Education and HMH Books & Media, formerly referred to as Trade Publishing. Houghton operates in the English language learning market through the Education segment, which specializes in comprehensive core curriculums, supplemental & intervention solutions, and supports professional learning & coaching for educators & administrators. The company provides ACCESS English Program Package Grades, English 3D English Language Development Program, ESCALATE ENGLISH Program, AMIRA LEARNING Assessment, and ACCESS English Teacher Edition Grades 5-12. The company has a direct presence across the U.S., Ireland, Canada, and China through its offices.
Inlingua International Ltd.
Founded in 1968 and headquartered in Bern, Switzerland, inlingua provides language learning solutions through language training centers, virtual classrooms, and mobile applications. The company offers language learning courses for children, adults, and business organizations. inlingua provides tailored language courses and E-learning solutions for business organizations and combined classroom and online learning courses through its Plusplatform. inlingua’s language courses for kids include programs such as DOTS, Bubbles, Junior, and Go World. The courses for adults include group courses, one-to-one courses, crash courses, and customized business language courses for corporates. inlingua offers English, German, French, Spanish, Italian, Swiss German, Portuguese, Japanese, and Russian courses.
The company has a geographical presence across Germany, Austria, Bahrain, Brazil, Canada, China, Ecuador, France, the U.K., and India. Some of the major subsidiaries of the company are Inlingua Sprachschule U.u.C. Bernau GmbH (Germany) and inlingua Sprachschule Frankfurt GmbH & Co.KG (Germany).
McGraw-Hill Education, Inc.
Founded in 1888 and headquartered in New York, U.S., McGraw-Hill Education, Inc. provides outcome-focused learning solutions focusing on curated content and digital learning tools and platforms. The company operates through four reportable segments, namely, Higher Education, K-12, International, and Professional. The Higher Education segment offers adaptive digital learning tools, digital platforms, custom publishing solutions, and traditional printed textbook products. The K-12 segment offers blended print and digital solutions. The International segment offers products and services to educational, professional, and English language teaching markets.
The company operates through the Higher Education, K-12, and International segments in the English language learning market and offers digital learning and blended solutions such as ELLevate English and New Interactions. The company has a direct presence through its regional hubs across the U.S., China, the U.K., Mexico, India, Canada, and Singapore.
Authoritative Research on the English Language Learning Market – Global Opportunity Analysis and Industry Forecast (2022-2029)
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