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The Nutricosmetics Market is expected to reach $12.61 billion by 2031, at a CAGR of 7.2% from 2024 to 2031.
The global beauty and wellness industry has undergone significant transformations over the past few years, with a growing trend toward natural and holistic solutions. One of the key segments driving this shift is the nutricosmetics market. Combining the benefits of nutrition and cosmetics, nutricosmetics are ingestible products designed to promote beauty from within. From supplements to powders and gummies, these products aim to enhance skin, hair, and nail health by addressing internal imbalances or deficiencies.
According to the latest research report by Meticulous Research®, the global nutricosmetics market is set to reach $12.61 billion by 2031, growing at a CAGR of 7.2% from 2024 to 2031. This growth is driven by several factors, including increasing consumer awareness of nutritional deficiencies, the rising demand for natural alternatives to conventional health and beauty products, and the expanding geriatric population. However, despite the promising future, there are challenges, such as market saturation and stringent regulations, which may hinder the market’s growth. Let’s dive deeper into the various elements shaping this market’s trajectory.
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Nutricosmetics: What Are They?
Nutricosmetics, often referred to as “beauty supplements,” are products that combine the power of nutrition with cosmetic benefits. Unlike topical beauty products, which work externally, nutricosmetics are consumed and work internally to promote healthier skin, hair, and nails. They come in various forms, including powders, liquids, tablets, capsules, and gummies. The primary ingredients in these products are typically vitamins, minerals, antioxidants, collagen, and other nutrients known to support beauty from within.
The nutricosmetics market’s growth can largely be attributed to the increasing demand for products that provide long-term beauty solutions, rather than quick fixes. Consumers today are more informed and aware of how internal health affects external appearance, pushing them to explore more natural, ingestible beauty options.
Key Drivers of the Nutricosmetics Market
1. Increasing Awareness of Nutritional Deficiency
Many people suffer from nutrient deficiencies, which can affect overall health, including the appearance of the skin, hair, and nails. As awareness around this issue grows, consumers are looking for products that can help fill these gaps. Nutricosmetics, which often contain vitamins and minerals, offer a convenient solution.
For example, deficiencies in vitamin C and zinc can lead to dull skin and slow healing of wounds, while biotin deficiency is commonly associated with brittle nails and thinning hair. By addressing these deficiencies, nutricosmetics can help promote a more youthful and healthy appearance.
2. Consumer Preference for Natural Alternatives
Modern consumers are increasingly wary of synthetic chemicals in their personal care products. This shift toward clean beauty has led to a surge in demand for natural alternatives. Nutricosmetics, which are often derived from natural ingredients such as plant extracts, collagen, and antioxidants, align perfectly with this trend.
This preference is also a response to growing concerns about the long-term effects of chemical-based products. With nutricosmetics, consumers believe they are making a healthier choice for their bodies while achieving the beauty benefits they desire.
3. The Growing Cosmetics Industry
The global cosmetics industry is booming, and nutricosmetics are riding this wave. The increased focus on health and wellness has blurred the lines between cosmetics, nutraceuticals, and pharmaceuticals. Nutricosmetics represent this intersection, where beauty and health products converge to offer a more holistic approach to self-care.
The skin care segment, in particular, is expected to dominate the nutricosmetics market. According to Meticulous Research®, in 2024, the skincare segment will account for 46.7% of the market. This large market share is driven by rising awareness of skin health, the aging population, and the growing prevalence of skin issues such as acne, wrinkles, and tanning.
4. Rising Geriatric Population
The global population is aging, with more people over the age of 60 than ever before. This demographic is particularly interested in anti-aging solutions, as they seek ways to maintain a youthful appearance. Nutricosmetics, which are often marketed with claims of anti-aging benefits, are a popular choice among older consumers.
Products that contain collagen and hyaluronic acid are especially favored, as they are believed to support skin elasticity and reduce the appearance of wrinkles. The demand for such products is expected to continue growing as the geriatric population expands.
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Challenges Facing the Nutricosmetics Market
While the nutricosmetics market presents many opportunities, it also faces certain challenges:
1. Low Consumer Awareness
Despite the growing interest in nutricosmetics, many consumers are still unaware of their potential benefits. Unlike traditional cosmetics, which have been a part of the beauty routine for decades, nutricosmetics are a relatively new concept. This lack of awareness can slow market adoption, especially in regions where the concept of ingestible beauty is still unfamiliar.
Companies in the nutricosmetics space are working hard to bridge this gap. They are focusing on educating consumers about the benefits of their products through marketing campaigns, product demonstrations, and partnerships with influencers and health experts.
2. Market Saturation in Nutraceuticals and Cosmetics
The beauty and wellness space is crowded, with numerous players offering a wide range of products. Both the nutraceuticals and cosmetics sectors have seen significant growth in recent years, leading to a saturated market. For nutricosmetics to stand out, companies need to offer unique value propositions that differentiate their products from the competition.
3. Stringent Regulations
As with many health-related products, nutricosmetics are subject to strict regulations. These regulations vary by country and region, making it challenging for companies to navigate the market. In some areas, nutricosmetics are classified as dietary supplements, while in others, they may be regulated as cosmetics or pharmaceuticals.
Companies operating in this space must ensure that their products comply with all relevant regulations, from labeling requirements to ingredient restrictions. Failure to do so can result in hefty fines, product recalls, and damage to their brand reputation.
Market Segmentation
1. By Product Type
The nutricosmetics market is segmented into skincare, hair care, nail care, and other product types. The skincare segment is expected to dominate the market in 2024, driven by the growing geriatric population and increasing awareness about skin health. However, the hair care segment is anticipated to grow at the fastest rate during the forecast period, reflecting rising consumer interest in products that promote healthy hair.
2. By Form
Nutricosmetics are available in various forms, including powders, liquids, tablets, capsules, and gummies. In 2024, the powder form is expected to hold the largest share of the market, but the tablets segment is projected to grow at the highest CAGR. This is due to the convenience and extended shelf life that tablets offer.
3. By Distribution Channel
Nutricosmetics are sold through a variety of channels, including supermarkets, hypermarkets, pharmacies, specialty stores, and e-commerce platforms. In 2024, supermarkets and hypermarkets will account for the largest share of the market, thanks to their wide product offerings and the increasing popularity of functional food and beverages sold in these stores. However, the rise of e-commerce is expected to continue, providing consumers with a convenient way to purchase their favorite beauty supplements online.
Regional Insights
The nutricosmetics market is truly global, with major markets in North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, Asia-Pacific is expected to account for the largest share of the global market, driven by high consumer awareness in countries like Japan and China. This region’s market is expected to be worth $3.40 billion in 2024 alone.
The demand for nutricosmetics in North America is also on the rise, as consumers become more health-conscious and seek natural beauty solutions. Meanwhile, Europe is home to some of the largest nutricosmetics companies, with the Germany and France markets leading the way in innovation and product development.
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Segment Covered
By Product Type
- Skincare
- Hair Care
- Nail Care
- Other Product Types
By Form
- Powder Form
- Liquid Form
- Tablets
- Capsules & Soft Gels
- Gummies & Soft Chews
- Other Forms
By Distribution Channel
- Supermarkets & Hypermarkets
- Specialty Stores
- Pharmacies & Drug Stores
- E-commerce
- Other Distribution Channels
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