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Orthodontics Market is projected to reach $30.2 billion by 2030, at a CAGR of 14.6% during the forecast period. 

According to the World Health Organization (WHO), malocclusion ranks as the third most common oral health issue globally, following periodontal disease and tooth decay. A study published in the European Journal of Pediatric Dentistry in February 2020 reported that the global prevalence of malocclusion is around 56%. Africa has the highest prevalence at 81%, followed by Europe (72%), America (53%), and Asia (48%). Malocclusion affects a significant portion of children and adolescents, with WHO data indicating that its prevalence in this demographic ranges between 39% and 93% globally. 

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These statistics underscore the widespread nature of malocclusion and the growing need for orthodontic treatment. As malocclusion becomes more prevalent, there is increasing demand for early diagnosis, prevention, and treatment. This has driven the adoption of orthodontic solutions such as removable braces, significantly contributing to the growth of the orthodontics market. 

 

Simultaneously, the demand for cosmetic dentistry has surged in recent years due to growing awareness about oral health and technological advancements. Cosmetic dental procedures have become particularly popular among individuals aged 24 to 40, who seek orthodontic treatments to enhance their dental aesthetics and maintain a youthful appearance. 

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Additionally, key industry players are using social media and advertising campaigns to raise awareness about the benefits of orthodontic treatments for malocclusion. The increasing influence of social media, rising disposable incomes, and the desire for aesthetic improvements are contributing to the growing popularity of cosmetic dentistry. Celebrity endorsements further fuel this trend, encouraging individuals to invest in their appearance. 

Companies are also actively educating general practitioners and orthodontists on how to effectively deliver treatments like removable braces. For instance, Align Technology offers Invisalign training courses for general dentists, ensuring proper delivery of clear aligner therapy to patients. Similarly, Institut Strauman Group has partnered with the IAS Academy in the UK to provide orthodontic treatment training. 

The combined effect of rising malocclusion prevalence and growing demand for cosmetic dentistry is expected to drive the global orthodontics market. According to Meticulous Research®, the market is projected to grow at a CAGR of 14.6%, reaching $30.2 billion by 2030. 

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