Tabletop Sweeteners Thrive as Consumers Shift to Sugar Alternatives

The Tabletop Sweeteners Market is expected to grow to $2.18 billion by 2030, with a compound annual growth rate (CAGR) of 5.9% from 2023 to 2030. In terms of volume, the market is projected to reach 18,830.7 tons by 2030, growing at a CAGR of 4.4% over the forecast period.

North America is one of the largest markets for tabletop sweeteners globally, with the U.S. leading the market. This dominance is driven by increasing awareness of the benefits of healthy products and the continuous launch of new offerings. The demand for healthier food options, changing consumer preferences, and stricter food quality standards have prompted manufacturers to explore sugar-reduction strategies using sugar substitutes.

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According to the IDF Diabetes Atlas (10th Edition, 2021), North America has 51 million people living with diabetes, a number expected to rise to 63 million by 2045. This, coupled with a 42% increase in obesity prevalence due to high sugar consumption, has heightened the focus on reducing sugar intake, driving demand for tabletop sweeteners.

The U.S. Department of Agriculture projected that U.S. sugar consumption would reach 11,340 million tons by 2023, up from 11,295 million tons in 2022. As sugar is recognized as a leading contributor to obesity and diabetes, consumers are becoming more mindful of their sugar intake and seeking alternatives that maintain flavor without the associated health risks. The increasing shift toward sugar substitutes in various food and beverage products presents significant growth opportunities for the tabletop sweetener market.

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In 2022, more than 37 million Americans had diabetes, with 90–95% of cases being type 2 diabetes, predominantly affecting those over the age of 45. The American Heart Association reported that 42% of U.S. adults and 19% of children aged 2 to 19 were obese. Growing awareness of health risks and an aging population have fueled the demand for tabletop sweeteners, contributing to market growth.

In response to the demand for healthier sugar alternatives, manufacturers are introducing innovative products. For example, in July 2022, Whole Earth Brands, Inc. launched new sugar alternatives under its Swerve brand, including sweeteners made from monk fruit and allulose. In July 2020, the company also launched Whole Earth Allulose Baking Blends.

Canada, too, has one of the highest diabetes rates globally. In 2022, Diabetes Canada reported that around 11.7 million Canadians were living with diabetes, with 10% having a diagnosed case. As diabetes rates rise, Canadians are increasingly shifting toward reducing their sugar consumption.

Canada’s stable food and beverage retail sector has also supported the growth of tabletop sweeteners. With retail sales reaching USD 110 billion in 2021 (a 1% increase from 2020), consumer demand for processed foods is growing, driven by changing meal habits, expenditure shifts, and health trends. Greater awareness of health-related issues has also boosted interest in “clean” and natural products, including tabletop sweeteners.

The major market share in North America can be attributed to the growing demand for low-calorie tabletop sweeteners among the rising obese and diabetic populations, as well as increasing health-consciousness. Additionally, the strong presence of leading sweetener brands in the region further supports market expansion.

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Scope of the Report:

Tabletop Sweeteners Market Assessment, by Sweetener Ingredient Type                            

• Sucralose
• Stevia
• Polyols
  • Xylitol
  • Erythritol
• Aspartame
• Monk Fruit
• Acesulfame Potassium (Ace-K)
• Saccharin
• Other Sweetener Ingredients

Tabletop Sweeteners Market Assessment, by Source

• Natural
• Artificial

Tabletop Sweeteners Market Assessment, by Form

• Powder
• Tablet
• Liquid
• Cube

Tabletop Sweeteners Market Assessment, by Packaging Format

• Single-serve
• Multi-serve
  • Pouches & Jars
  • Dispensers
  • Bottles

Tabletop Sweeteners Market Assessment, by Distribution Channel

• Business-to-Business
• Business-to-Consumer
  • Modern Groceries
  • Convenience Stores
  • Online Retail
  • Specialty Stores
  • Other B2C Distribution Channels

Tabletop Sweeteners Market Assessment, by Geography

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Netherlands
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • Rest of Asia-Pacific
• Latin America
• The Middle East & Africa

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