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Meticulous Research®, a leading global market research firm, has published its latest report titled Breakfast Cereals Market—Global Opportunity Analysis and Industry Forecast (2024-2031). According to the report, the global breakfast cereals market is expected to reach $54.24 billion by 2031, growing at a compound annual growth rate (CAGR) of 3.8% from 2024 to 2031.
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The market growth is driven by factors such as the increasing demand for healthy and nutritious foods, a rising preference for convenience, and technological innovations within the food industry. Additionally, the expansion of emerging economies and the growing popularity of online shopping channels present significant opportunities for market players.
Key trends shaping the market include a rising demand for fortified cereals and a growing interest in personalized nutrition tailored to individual health needs.
Key Players:
The breakfast cereals market is characterized by a moderately competitive scenario due to the presence of many large- and small-sized global, regional, and local players. The key players operating in the breakfast cereals market are Kellogg Co. (U.S.), General Mills, Inc. (U.S.), PepsiCo Inc. (U.S.), Nestlé S.A. (Switzerland), Bob’s Red Mill Natural Foods, Inc. (U.S.), B&G Foods, Inc. (U.S.), Post Holdings, Inc. (U.S.), Calbee, Inc. (Japan), Dr. August Oetker KG (Germany), Bagrrys India Limited (India), Associated British Foods plc (U.K.), Grupo Industrial Vida, S.A. de C.V. (Mexico), Marico Limited (India), and Nature’s Path Foods, Inc. (Canada).
The breakfast cereals market is segmented by type, category, packaging, and distribution channel. The report also provides detailed analysis of competitors and evaluates the market at the regional and country levels.
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Market Segmentation:
- By Type: In 2024, the ready-to-eat (RTE) cereals segment is expected to dominate the market. The growing preference for ready-to-eat foods, driven by busy lifestyles and the convenience they offer, has positioned this segment as a leader. RTE cereals are often fortified with essential nutrients, such as vitamins and minerals, making them particularly appealing to health-conscious consumers seeking a quick yet nutritious breakfast option.
Regional Insights:
This report provides an in-depth analysis of the breakfast cereals market across key geographies, including North America (U.S., Canada), Europe (France, Spain, Italy, Germany, U.K., Russia, and others), Asia-Pacific (China, India, Japan, Australia, South Korea, and others), Latin America (Brazil, Mexico, Argentina, and others), and the Middle East & Africa (South Africa, Saudi Arabia, UAE, and others).
- By Region: In 2024, North America is expected to hold the largest share of the global breakfast cereals market. The region’s dominant position is attributed to an increased focus on health and wellness, a growing demand for convenience foods, and a rising prevalence of diet-related health issues. Additionally, the expansion of retail channels and the presence of major industry players in North America further strengthens this dominance. Within North America, the U.S. is projected to lead the market, driven by its large consumer base and established market infrastructure.
This research report provides valuable insights for stakeholders and companies looking to capitalize on the growing breakfast cereals market, with an emphasis on evolving consumer preferences, product innovation, and regional market dynamics.
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