The North America Online Language Learning Market is projected to reach $5.7 billion by 2030, at a CAGR of 16.5% during the forecast period of 2023–2030. The growth of this market is driven by the growing need for cross-border communication due to globalization, the availability of cost-effective online language learning apps, and the adoption of artificial intelligence in E-learning. Additionally, the increasing preference for multilingual employees among multinational companies and the increasing investments in start-ups and small companies teaching English are expected to create market growth opportunities.
However, the reluctance to accept English as a primary communication language in some countries restrains the market’s growth. Furthermore, the high capital expenditure in developing countries is a major challenge for the players operating in this market. Wearable technologies, E-learning, and the adoption of strategic teaching methods are prominent trends in the North America online language learning market.
Here are the top 10 companies operating in North America Online Language Learning Market
BERLITZ CORPORATION (A PART OF BENESSE HOLDINGS INC.)
Founded in 1878 and headquartered in New Jersey, U.S., Berlitz provides language training and intercultural communication services for adults, kids, corporations, institutional students, governments, and schools. It operates as a subsidiary of Benesse Holdings, Inc. (Japan), which operates through five business segments: Education Business in Japan, Global Kodomo Challenge Business, Nursing Care and Childcare Business, Berlitz Business, and Others.
Berlitz offers corporate solutions, such as language, assessment, testing, multicultural environment, and leadership training services. It also provides individual programs, including individual language instruction, business communication skill training, and language programs for kids and teens through its summer programs, private tutoring, group programs, after-school programs, and language solutions for governments and institutions. The company offers language classes across the U.S. and online language classes globally.
ROSETTA STONE LTD. (A PART OF IXL LEARNING, INC.)
Founded in 1992 and headquartered in Virginia, U.S., Rosetta Stone, a subsidiary of IXL Learning, Inc. (U.S.), provides technology-based learning products. It operates through three categories: Individuals, Enterprise, and Schools. The company offers 25 language learnings, including Spanish (Latin America), Spanish (Spain), French, Italian, German, English (American), English (British), Arabic, and Chinese (Mandarin). Additionally, Rosetta provides mobile apps with various speaking-focused lessons, features, and instantaneous pronunciation feedback.
Through its sales offices, R&D activities, operations, product distribution, and data centers, the company has a geographical presence across the U.S., Canada, France, Spain, China, Brazil, and the U.K. The company’s international distribution network is primarily managed through independent resellers across the U.K., Australia, and New Zealand.
Founded in 2010 and headquartered in London, U.K., Memrise is a British language platform that uses spaced repetition of flashcards to increase the learning rate. It operates as an online learning platform that enables users to browse and learn languages, arts and literature, math and science, the natural world, history and geography, memory training, professional and careers, standardized tests, trivia, and entertainment.
Additionally, the platform helps teachers in creating courses and manage their classes. It offers 200 language combinations across 24 languages through the website, iOS, and Android apps. The company provides different language learning lessons, including Spanish, French, Japanese, Korean, German, Italian, Portuguese, Dutch, Danish, and Slovenian. Additionally, it serves more than 40 million people in 189 countries.
DUOLINGO, INC.
Founded in 2011 and headquartered in Pennsylvania, U.S., Duolingo provides language education platforms through mobile apps and websites for schools, universities, and individual learners. The company offers personalized game-like lessons, bite-sized lessons, flashcards, podcasts, and English tests for language proficiency assessment. In addition, the company’s incubator platform allows bi-linguists to share their knowledge about language to build new courses.
Duolingo provides a wide range of products, including Duolingo for Schools, Duolingo English Test, Duolingo ABC, Duolingo Events, Duolingo Math, Podcasts, Stories, and Duolingo for Business. Additionally, the company also offers a wide range of language courses, including Spanish, French, German, Italian, Japanese, Russian, Korean, Portuguese, Chinese, Turkish, Dutch, Swedish, Irish, Greek, Hebrew, Polish, Norwegian, Vietnamese, Danish, Romanian, High Valyrian, Esperanto, Swahili, Hungarian, Welsh, Ukrainian, Klingon, Czech, Hindi, Hawaiian, Indonesian, and Arabic. The company has a geographical presence across more than 20 countries.
Founded in 1989 and headquartered in New Hampshire, U.S., Transparent Language is a language learning software company that offers products to individual consumers and services for educational institutions and government agencies. The company uses technology in the research and practice of language learning and teaching to build solutions for U.S. Government agencies, organizations, public libraries, schools, and individuals. In April 2013, Transparent Language launched the 7000 Languages Project, an expanded effort to make its technology for language learning and teaching. It is freely available to the proponents and practitioners of under-resourced languages. The company offers Transparent Language Online, a software that employs a declarative first approach to language learning in the English language learning market. Additionally, the company offers its products to more than 12,000 libraries, corporate organizations, and educational institutions worldwide.
Meticulous Research in its latest publication on North America Online Language Learning Market has predicted the growth of 16.5% during the forecast year 2023-2030.
OPEN EDUCATION LLC
Founded in 2007 and headquartered in Coconut Grove, U.S., Open Education (Open English) provides online English teaching services in the Latin American and Hispanic markets. The company provides live online classes every hour of the day, along with practice sessions, pronunciation tools, and interactive lessons for students with teachers whose native language is English. The company offers various English courses for children and companies and French, Italian, and Portuguese language courses. With offices in Miami, Bogota, Sao Paulo, Caracas, and Buenos Aires, the company offers services to more than 500,000 students in over 40 countries across the globe.
Founded in 1534 and headquartered in Cambridge, U.K., Cambridge University Press, a part of the University of Cambridge, is a publishing organization that supports innovation in learning and teaching and offers learning & research solutions. The company’s peer-reviewed publishing lists comprise over 53,000 titles covering academic research, professional development, over 350 research journals, school-level education, English language teaching, and bible publishing. The company operates in the English language learning market by offering English courses and supplementary materials for learners, teachers, educational institutions, and employers of all age groups via online, offline, and blended learning platforms.
The company has a direct presence through the company’s publishers across Singapore, Taiwan, India, Qatar, and Israel; through sales in Latin American countries, including Brazil, Mexico, Spain, the U.K., and Italy in Europe; and North America.
LINGUISTICA 360, INC.
Founded in 2011 and headquartered in Cambridge, U.S., Linguistica 360 is dedicated to creating original programs to provide an effective and innovative approach to studying languages. The company hosts weekly language learning shows and offers educational material. Linguistica mainly focuses on entertainment, information, and engagement. It offers various subscription levels, from an audio-only podcast to rigorous educational courses, including interactive transcripts, grammar and expressions lessons, grammar quizzes, and pronunciation for various languages, including English.
NEW ORIENTAL EDUCATION & TECHNOLOGY GROUP INC.
Founded in 1993 and headquartered in Beijing, China, New Oriental Education & Technology Group provides private educational services that offer educational programs, services, and products. The company’s primary products include English and other foreign language training, overseas and domestic test preparation courses, all-subjects after-school tutoring, preschool, primary and secondary school education, educational content and software, and online education. The company also offers content development & distribution, overseas study consulting services, and study tours. New Oriental operates in the English language learning market through its Educational Programs & Services and Books & Other Services segments and offers language training courses, mostly through the offline methodology. The company has a network of 104 schools, 1,465 learning centers, 12 bookstores, and access to a nationwide network of online and offline bookstores through 160 third-party distributors and over 41,400 teachers in 91 cities.
MCGRAW-HILL EDUCATION, INC.
Founded in 1888 and headquartered in New York, U.S., McGraw-Hill Education, Inc. provides outcome-focused learning solutions focusing on curated content and digital learning tools and platforms. The company operates through four reportable segments: Higher Education, K-12, International, and Professional. The Higher Education segment offers adaptive digital learning tools, digital platforms, custom publishing solutions, and traditional printed textbook products. The K-12 segment offers blended print and digital solutions. The International segment offers products and services to educational, professional, and English language teaching markets. The company operates through the Higher Education, K-12, and International segments in the English language learning market and offers digital learning and blended solutions such as ELLevate English and New Interactions. The company has a direct geographical presence across the U.S., China, the U.K., Mexico, India, Canada, and Singapore through its regional hubs.
Authoritative Research on the North America Online Language Learning Market – Opportunity Analysis and Industry Forecast (2023-2030)
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