The Education and Learning Analytics market is expected to reach $34.7 billion by 2027, at a CAGR of 29.8% during the forecast period of 2020 to 2027.

The Education and Learning Analytics can collect user-generated data from learning activities and offer trends in learning engagement. Analyzing those trends can reveal learning behavior and identify their learning styles. The learning analytics solutions provide efficient insights in real-time enabling users to make serious decisions for the betterment of their own. Besides, integration of newer technologies with analytics creates ample of opportunities for the users to drive innovative strategies to drive their businesses. The education sector is leveraging data by inculcating learning analytics solutions and making decisions that enhances their productivity. Moreover, increase in adoption of modernized learning tools and platforms that are based on e-learning influence the institutions to incorporate learning analytics to efficiently manage, store, analyze and report insights derived from data generated. However, the market for learning analytics is at its nascent stages of growth due to majority of institutions ignoring the potential of big data generated by the e-learning tools which is thus, hindering the growth of market.

Here are the top 10 companies operating in Education and Learning Analytics Market


SAP is a leading player in enterprise application software and is also the leading analytics and business intelligence company. It offers enterprise software that helps organizations to manage business operations and customer relations. The company uses machine learning, Internet of Things (IoT), and advanced analytics technologies to help turn customers’ businesses into intelligent enterprises.

With its subsidiaries and strong network of distribution, the company has its presence in various regions such as North America, Europe, Asia- Pacific, Latin America, and Middle East & Africa. Some of the subsidiaries of SAP SE are SuccessFactors (U.S.), Qualtrics (U.S.), SAP Concur (U.S.), and more. As of 2019, the company had a headcount of 100,330 across the world. Also, SAP SE directly or indirectly controlled a worldwide group of 265 subsidiaries that develop, distribute, and provide our products, solutions, and services.

SAS institute, Inc.

The SAS institute, Inc. is an analytics solution provider that helps organizations to seek immediate value from their data. The company’s analytics solutions help in discovering insights, identifying issues and solving them and making decisions to drive a relevant change. The company offers its products and solutions to various industry verticals namely, banking, communication, education, healthcare, life sciences, public sector, retail, and utilities among others. Moreover, the company’s SAS platform is one of the well-known products in the analytics industry that offers benefits in data analysis, pre-processing, and integral development complemented with advanced technologies.

With its subsidiaries and strong network of distribution, the company has its presence across the North America, Europe, Latin America and Middle and East and Africa. Some of the subsidiaries of SAS include Scandinavian Airlines, SAS Danmark A/S, Air Greenland, Scandinavian Airlines System AB, SAS Cargo Group, and SAS Ground Services AB among others. As 2019, the company had a headcount of 6,925 employees across the world; and the company is further expanding its presence at a rapid pace.

IBM Corporation

IBM functions through five key segments such as Cognitive Solutions, Technology Services & Cloud Platforms, Global Business Services, Systems, and Global Financing. The company manufactures and sells hardware & software and delivers numerous hosting and consulting services from mainframe processors to nanotechnology domains. The company has a diverse and vast products and services portfolio including artificial intelligence, IoT, cloud computing, security and more.

IBM is the world’s enterprise AI leader and largest cybersecurity enterprise. It provides services to all size enterprises and leaders in the diverse industries including financial services institutions, manufacturers, retailers and more. Some of the subsidiaries of IBM are Red Hat Software, Aspera, Trusteer, FileNet, and Kenexa among others. The company helps its clients to transform their business and help them to engage with clients and employees in new manners. It has one of the largest workforces in the world.

MicroStrategy Incorporated

MicroStrategy Incorporated offers software solutions and expert services that empower every institutions and organizations with actionable insights. The company’s analytics and solutions deliver high-performance business applications that meet the needs of both business and IT. The company offers its solutions to several industries namely, banking, food and beverage, healthcare, manufacturing, retail, energy and utilities, transportation and logistics and higher education sector.

With its subsidiaries and strong distribution network, the company has its presence across North America, South America, Europe, and Rest of the World. Some of the subsidiaries of MicroStrategy Incorporated are MicroStrategy U.K. Limited, MicroStrategy BrasilLtda, MicroStrategy India Pvt. Ltd, and MicroStrategy Austria GmbH among others.

Tibco Software Inc.

Tibco Software Inc. offers integration, analytics and event-processing software for companies and institutions that assist them in managing information and making effective decisions in empowering the users. The company focuses on integration of advanced technologies such as data science, machine learning, artificial intelligence and big data analytics into their products to benefit the users in most effective way. Also, the company offers its analytics solutions to various industries and is consistently engaged in developing business specific solutions empowering corporate and education sector to large extent.

With its subsidiaries and strong distribution network, the company has its presence across North America, South America, Europe, and Rest of the World. Some of the subsidiaries of Tibco Software Inc. are Jaspersoft, Mashery, Orchestra S.A., SnappyData Inc. and Alpine Data Labs among others.

A report into the projected growth of the current Education and Learning Analytics Market by Meticulous Research® has produced some incredible forecasts for the industry. By 2027, it’s expected to have grown at a CAGR of 29.8%, reaching over $34.7 billion.

Microsoft Corporation

Microsoft Corporation is a multinational technology company founded by Paul Allen & Bill Gates and ranked no. 30 in the 2018 Fortune 500 companies. It is best known for software products that are Internet Explorer, Microsoft Windows OS, Microsoft Office Suite, and Edge Web browsers. Its leading hardware products are the Microsoft Surface lineup of touchscreen individual computers and Xbox video game consoles. In addition, it is specialized in Cloud Computing, Quantum Computing, Business Software, IT Professional, Developer Tools, Educational Software, Search, Advertising, Windows Operating System, Windows Applications & Platforms, Smartphones, Future of Work, Productivity, Artificial Intelligence, Machine Learning, Laptops, and Virtual Reality.

With its subsidiaries and strong distribution network, the company has its presence across North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Some of the subsidiaries of Microsoft include Double Fine Productions, GitHub, Semantic Machines, Mojang, Skype, LinkedIn Corporation and others.

Oracle Corporation

Oracle Corporation provides numerous solutions and products in various industry verticals. The company offers products, such as autonomous database, business analytics, developer tools, engineered systems, IT infrastructure, java solutions, middleware, applications, customer experience management solutions, enterprise performance management solutions, ERP solutions, human capital management solutions, supply chain management solutions, and NetSuite, among others. The company’s analytics solution is designed to target the corporate and education sector to enhance productivity and performance of the workforce. The company operates in several industry verticals, such as Automotive, Communications, Construction and Engineering, Financial Services, Food and Beverage, Healthcare, High Technology, Higher Education, Hospitality, industrial manufacturing, Life sciences, Public Sector, Research, Retail, and Utilities.

With its subsidiaries and strong network of distribution, the company has its presence in North America, Europe, Asia-Pacific, and Latin America. Some of the subsidiaries of the Oracle include NetSuite, Taleo, BlueKai, Dyn, Responsys, Textura Corporation, Endeca, Opower, and many more.

Alteryx Inc.

Alteryx Inc. is a software company that offers data science and data analytics solutions that gives users an ability to analyze data from more sources and easily deliver business insights. The Alteryx Platform provides the analytic flexibility that users need to discover, prepare, analyze, and operationalize analytic models through a collaborative and platform. The company has been awarded several times for its innovative platform and has effectively managed relations with its clients over many years. The company offers solutions for financial services, healthcare, oil & gas, retail and education sector.

With its subsidiaries and strong distribution network, the company has its presence across North America, South America, Europe, and Rest of the World. Some of the subsidiaries of Alteryx Inc. are Feature Labs Inc., Alteryx ANZ Pvt Ltd., and ClearStory Data Inc.

D2L Corporation

D2L is an integrated learning platform, providing cloud learning solutions for educational institutes. The company provides next-generation analytics solutions to engage and inspire learners, and to help clients break down barriers to accessing the highest-quality learning experiences. D2L’s cloud-based learning solution, Brightspace, provides an open and extensible platform to over 700 clients and over 8 million learners in higher education, K-12, healthcare, government, and the corporate sector including the Fortune 1000 organizations. The company’s learning platform offers a suite of online products, including tools for student assessment and collaboration, course development and learning analytics. The solutions offered by the company are designed to enable college campuses and global corporations to drive better learning outcomes through a highly personalized digital experience.

With its subsidiaries and strong network of distribution, the company has its presence across the United States, Canada, Singapore, Australia, Europe, and Brazil. Some of the subsidiaries of D2L include Wiggio, Inc., D2L Ltd., Desire2Learn U.K. Ltd, and Knowillage, Inc.

Blackboard Inc.

Founded in 1997 and headquartered at Washington, DC, U.S.; Blackboard is a leading player in web-based learning management system market. Its solution provides features, such as course management, customizable open architecture, and scalable design that allow integration with student information and authentication protocols. The company provides its product for various end user segments such as higher education, K-12, government organizations, and business organizations.

Blackboard Inc. is privately held company no financial information is available in the public domain. Hence financial data is not added in this section.

Popular Mentions: Tableau Software, and Qlik

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Authoritative Research on the Education and Learning Analytics Market – Global Opportunity Analysis and Industry Forecast (2020-2027)

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