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Natural food colors are typically sourced from fruits, vegetables, minerals, spices, animals, and microorganisms, and are commonly used in food and beverage applications. However, no official definition exists for “natural colors” from regulatory authorities such as the U.S. Food and Drug Administration (FDA) or the European Food Safety Authority (EFSA). According to the Natural Food Colours Association (NATCOL), these colors come from a variety of edible natural sources, including vegetables, fruits, plants, and minerals, offering a wide range of shades that enhance the appearance of food and beverages. Examples of natural food colors include carotenoids, lutein, anthocyanins, chlorophyll, turmeric, carmine, spirulina, and betanin. In recent years, the demand for natural food colors has surged, driven by increased consumer awareness of organic products, the health risks associated with synthetic colors, and the recognized benefits of using natural alternatives.
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Clean-Label Movement Fuels Growth of Natural Food Colors Market
The clean-label trend, driven by consumer demand for transparency and simple, recognizable ingredients, has been a major catalyst for the growth of natural food colors. Clean-label products, which emphasize natural and familiar ingredients, are gaining popularity as consumers seek organic and “free from” artificial additives. This trend is expected to propel the global demand for natural food colors.
As consumers become more health-conscious and aware of the advantages of clean-label ingredients, the market for such products is expanding. Global sales of clean-label food ingredients are expected to reach approximately USD 64.1 billion by 2026, according to Dairy Farmers of America, Inc. (U.S.). This surge in demand is largely driven by consumers’ increasing focus on health and wellness, prompting food manufacturers to adopt natural food colors to meet evolving preferences for healthier and more transparent food choices.
The shift toward natural ingredients is further accelerated by rising concerns about the potential side effects of artificial ingredients, including synthetic food dyes, used in many food and beverage products. As a result, consumers are increasingly seeking natural and transparent alternatives, including natural colorants. A 2023 Ingredion ATLAS survey revealed that 78% of respondents were willing to pay more for products with clean-label and natural claims. Similarly, a survey by the International Food Information Council (IFIC) in June 2021 found that 64% of U.S. adults prefer foods made with clean-label ingredients, with 20% frequently purchasing products featuring these ingredients. This growing awareness and preference for clean-label products are expected to drive continued growth in the natural food colors market globally.
According to Meticulous Research®, the global natural food colors market is projected to reach $3.74 billion by 2031, growing at a compound annual growth rate (CAGR) of 6.8% from 2024 to 2031. In terms of volume, the market is expected to reach 194,988 tons by 2031, with a CAGR of 5.3% during the same period. The market’s expansion is fueled by increasing demand for organic foods, heightened awareness of clean-label products, the need to improve product aesthetics, advancements in food industry research and development, and innovations such as microencapsulation technology for food colors. Additionally, rising interest in new raw material sources, the growing popularity of plant-based foods, and opportunities in emerging markets present promising avenues for further growth in the natural food colors market.
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Natural Food Colors Market Research Summary
| Particulars | Details |
| Number of Pages | 362 |
| Format | |
| Forecast Period | 2024–2031 |
| Base Year | 2023 |
| CAGR (Value) | 6.8% |
| Estimated Market Size (Value) | $3.74 Billion by 2031 |
| CAGR (Volume) | 5.3% |
| Estimated Market Size (Volume) | 194,988 Tons by 2031 |
| Segments Covered | By Type
By Source
By Form
By Solubility
By Application
|
| Countries Covered | North America (U.S., Canada), Europe (Germany, France, U.K., Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, Argentina, and Rest of Latin America), and the Middle East & Africa |
| Key Companies | Oterra A/S (Denmark), Givaudan SA (Switzerland), Sensient Technologies Corporation (U.S.), Archer-Daniels-Midland Company (U.S.), DSM-Firmenich AG (Switzerland), BASF SE (Germany), Lycored, Ltd (A Part of ADAMA Agricultural Solutions Ltd.) (Israel), Döhler Group (Germany), GNT Group B.V. (Netherlands), San-Ei Gen F.F.I., Inc. (Japan), Kalsec, Inc. (U.S.), Innovation Colour Technology S.L. (Spain), IFC Solutions (U.S.), Mane Kancor Ingredients Private Limited (India), and Kolorjet Chemicals Pvt Ltd. (India). |
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