Increasing Consumers’ Focus on Meat Analogue To Propel the Demand For Plant Based Protein

plant based protein market

The desire for clean labels, ease of digestion, the need or desire to avoid allergens, compatibility with vegetarian and vegan lifestyles, and concerns about sustainability among the general population are putting the spotlight on plant proteins. Consumers now prefer plant based meat alternatives over animal protein, thereby fueling the growth of plant based protein market.

Meat alternatives are plant-based products that look and taste like meat and could potentially play a key role in stimulating dietary change. On a global basis, plant based protein is of immense importance and there is growing interest in its ability to meet rising demand for protein from non-meat sources, as high level of meat consumption is increasingly being criticized due to ethical, environmental, and social reasons. Also, due to the high cost and limited availability of animal proteins in several countries, consumer concerns over health benefits of animal-based proteins, and increasing flexitarianism; there is a growing on reducing meat products consumption.

Processed meat, in general, is continuously being the target of several studies that aim to show the relation between the consumption of these products and health concerns. The International Agency for Research on Cancer (IARC) has classified processed meat as a carcinogen, something that causes cancer and has classified red meat as a probable carcinogen, something that probably causes cancer. As a result, the American Cancer Society has recommended a diet that limits processed meat and red meat long ago, that is high in vegetables, fruits, and whole grains. The American Cancer Society Guidelines on Nutrition and Physical Activity for Cancer Prevention recommend choosing beans instead of red meat and processed meat. These several studies noted that there is increasing awareness of the negative implications of meat consumption for the human health.

Plant-based meat substitutes have been identified as healthy sources of protein that, in comparison to meat, offer a number of social, environmental, and health benefits, and may play a key role in reducing meat consumption.

Thus, there is a growing demand for meat alternatives which drives the plant based protein market across the globe which is expected to grow at a CAGR of 6.7% in the next five years to be valued at USD 10,892.3 million by 2022, according to the latest publication of Meticulous Research™.

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